Our Mission & Our Philosophy
Ethics has a special place in philosophy and from the viewpoint of philosophy, the rightness or wrongness of affairs form the foundation of ethics.
The most crucial question is "how will we define ethics?" The personal attitude of shareholders, strategists and marketing managers of a business will tell how a brand defines ethics. Although ethics in most philosophical schools is to distinguish between the right and wrong, realism, empiricism, rationalism, materialism, and idealism may see the right and wrong differently. For instance, although rape is considered wrong in all societies, cultures, and schools of philosophy, in many of them at the same time, abusing the body of women or men is legal and common.
Any action that deals with human beings potentially faces ethical dilemmas.”
Although marketing could be used to help to change the wrong norms or help to create something better, few Board of Directors and stakeholders would allow their marketing people to do “what is right” instead of “what is more profitable.” Doane (2005) asserts that “profit undoubtedly wins over principles.”
Nevertheless, these are not enough reasons for us to abuse a particular group or refuse them. What can reasonably be said is that there is a significant number of well-known specialists in Germany who cannot reach a position that they deserve only because of their lack of European identity, gender, physical status or sexual orientation.
ARDOXSO, as a German company, is committed to behaving like real Germans, regardless of what the populist groups and the insane of the world of politics say. German philosophy that says Alle Menschen werden Brüder,
Wo dein sanfter Flügel weilt motivates us to see others based on what they are not based on.
We strongly believe that everyone, and exactly everyone, deserves attention and opportunity to prove him- or herself, regardless of beliefs, religions, skin color, place of birth, and what in the world of non-scientific circles is called race.
“What you are, you are by accident of birth; what I am, I am by myself. There are and will be a thousand princes; there is only one Beethoven.”
ARDOXSO is where you can become and be the only one. It doesn’t matter what you are, we see you as you are, we see who you are…