Digital Marketing Innovative Ideas for Startups

Digital Marketing Innovative Ideas for Startups

Looking behind, artificial intelligence, data-driven marketing, and voice search engine optimization (VSEO) were Fanta-scientific concepts to which nobody could even think about. Today, these digital marketing innovative ideas are among the top priorities for most startups or business owners in general.

This is a reality and probably a challenge that most businesses are often facing. Unless a business highlights the pain points of its potential customers, it can never be on the customer’s radar. This is where technology can help you definitely attract your potential customers. So, digital marketing innovative ideas are what your business needs.

Here are a few digital marketing innovative ideas from which you could be highly inspired that will help your business to go through these amazing years of innovation.

Big data & AI

If you haven’t already realized it, Artificial intelligence is becoming a new trend in the marketing world. AI is now powering customer segmentation, retargeting, push notifications, click tracking, and it is one of the top digital marketing innovative ideas.

The way to apply AI for your digital marketing strategy depends on your goals and your channels. But if you’re not already working with digital marketing teams and partners who know and leverage AI in their marketing intelligence and delivery systems, you’re falling behind.

For example, Microsoft and Uber use Knightscope K5 robots to “patrol parking lots and large outdoor areas to predict and prevent crime.

The robots can read license plates, report suspicious activity, and collect data to report to their owners.” Actually, it is possible to rent these R2-D2-like robots for $7 an hour – which is surely less expensive than a human security guard’s wage.

Another nice feature of AI is that it can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services.

One exciting example of AI in practice is chatbots. Mastercard created a Facebook messenger bot – which uses natural language processing software to decipher what the customer wants and respond as if it were a real person – to automate handling payments.

Use the voice

With the improvement in voice recognition, voice searches have been increasingly getting more popular. Smart speakers can be used to order items and control smart devices in your home solely through verbal commands. 

There are many reasons why voice command is one of our digital marketing innovative ideas. Some of them are:

  • Voice search is easier: It’s easier and safer for people who are on the move to talk to their phone rather than type. With voice command, you can still type while walking without breaking your stride.
  • Voice search is faster: People can talk faster than they can type, which means they can also perform a voice search faster.

Now, if you are wondering how these affect your business, here are a few reasons why you should optimize your website for voice searches:

Take into consideration that Smart Speakers are becoming more popular day after day. With the introduction of Amazon Echo a few years ago, followed by the Google Assistant and Apple Home pod, smart speakers are becoming popular household items.

In order to optimize your website for local SEO rankings and voice search, you need to note also the following important suggestions:

Since they’re way easier, voice searches are usually longer than typed searches. Therefore, optimizing your content for long-tail keywords is important if you’re targeting voice search.

Voice searches are conversational; indeed, most people perform voice searches like they’re talking to someone else, so it’s important to make your website content conversational.

Many experts think voice could comprise 50% of future searches. Therefore, this makes long-tail SEO strategy more vital than ever. Why? People tend to voice search with full sentences and questions, not a specific domain name or a few keywords. Factors like loading time and site organization are also becoming more important in an age of quick, on-the-go mobile, and voice search.

Think about your own website and its loading time. Is it worth investing in a professional audit and a capable web designer experienced in optimizing for mobile and voice search to stay up with the actual trends?

Also, as search engines grow more and more sensitive to user intent, it becomes increasingly vital that every image, video, and piece of content is appropriately tagged with meta descriptions and alt-text. Search engines use these bits of information to promptly categorize and serve up your content to users. Without them, you lose traffic.

Is VR helpful?

How powerful will your marketing be if your prospects can test your product right now before making any commitment? You can eliminate most of the risk that prospects take when they decide to buy your product for the first time.

Using virtual reality to release your product ensures that there’s no risk on your prospect’s part and shows that you are ahead of the game. 

Augmented reality inserts objects into a real-life setting. This allows people to add an item to an environment and see how it will look like when the object is included in it.

Virtual reality creates a completely new environment that an individual can experience, and besides using it in games, businesses can also use it for marketing purposes.

One of the most popular applications of augmented reality is from IKEA. With IKEA’s augmented reality app, individuals who would like to buy a piece of furniture can see how it will fit into space they want to put it in. The app got 8.5 million downloads and many potential buyers.

To give people a glimpse of what driving in its new SUV is like, Volvo used Google Cardboard to take users through a mountain drive in the Volvo XC90 luxury SUV using virtual reality. How nice is it to virtually drive a car before you have to drive it?

New search methods

Visual search can take the user experience to a totally new level. Nowadays, people can upload an image to conduct a search and get more specific results.

Not surprisingly, Pinterest has jumped on the visual search bandwagon. They came out with Lens, a visual search tool that allows users to take a photo of an item to find out where to buy it online, search for similar products or view pinboards of related items.

Pinterest has continued to update its functionality. They introduced Pincodes, a QR code-type technology that enables you to find inspiration while you’re out shopping or flipping through your favorite magazines.

They launched “Lens Your Look” to take the guesswork out of outfit planning, partnered with brands like Samsung to bring visual search to its latest smartphones, and to allow customers to search their catalog using related products they see in the real world.

Moreover, they’ve fully automated “Shop the Look,” a feature that helps users buy products from companies that work with Pinterest, so you can, for example, buy a pair of jeans you see in a picture.

Finally, they also launched a bunch of new tools to help merchants sell their products, including Catalogs, which lets anyone upload and convert their entire product catalog into shoppable Pins.

And Pinterest is not the only one with a visual search. Google Lens is a visual search engine by Google, which recognizes objects and landmarks through a camera app.

CamFind is another visual search mobile app that enables you to search for anything from your phone simply by snapping a picture.

Instead of typing queries into a search engine, you can directly search via images to find similar images, price comparisons, local shopping results, etc. You can also take a picture of a movie poster, and CamFind will show you movie information, trailers, showtimes, and local theaters.

And with Bing Visual Search, you can search for a specific element within an image without having to go through all the current hoops.

For example, say you’re looking for kitchen decoration inspiration, and an image attracts your attention. You click on a thumbnail result to get to the “Detail View.” The overall design is great, but you’re particularly interested in that nice-looking chandelier. Wouldn’t you like to know where you can get one just like it? With Bing Visual Search, now you can.

Final Thoughts

So far, we examined some of the most effective and impressive digital marketing innovative ideas that every startup needs to take in mind as we move forward quickly into the future. 

Anything that will allow people to have an enriched experience in media, which can be VR, new ways of using photos, AI-based technology like digital personal assistants, or even new ways of shopping on the web, has the potential to make or break a business’s brand image.

So in order to be competitive, you will need to keep looking and embrace new technologies and ideas, this will get you surely to another level.

“The secret of change is to focus all of your energy, not on fighting the old, but building on the new.“ — Socrates

Startup Situation is a specialized weekly on startups, marketing, and investment, which currently has 5 members at its editorial board and publishes about 250 articles annually on ARDOXSO blog.

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