Despite the many specialized competitions in the business, being good at any skill alone is not enough to guarantee success. We all know talented people who are either out of place, achieve less than they deserve, or even unemployed. Personal branding talks about the idea that people and their skills, like business products, need to be introduced. In this article, -which is based on the opinions and conversations of people with strong personal brands worldwide- we take a look at personal branding do’s and don’ts and offer solutions for personal brand growth.
What is personal branding?
Branding is “soft power.” As with product branding, personal branding is essential. We all know it’s not the right idea for the job market that a degree, experience, or job titles can make a person successful. Whether we like it or not, branding and soft power affect all aspects of our daily lives; Because it is vital what others think about us and our abilities in the workplace and professional environment. The brand is a collection of customers’ definitions and memories and those around you that shape how people look at you. A brand is a set of unique features that give meaning to a business and its relationships with society.
Why personal branding matter?
With personal branding, you will have more professional opportunities tailored to the quality of your skills. Trying to get a clear picture of yourself and your abilities will help you understand yourself better. You will need to recognize your strengths and weaknesses clearly and fill the gaps. Gradually, you will be Recognized in your career, and you will achieve better job opportunities and valuable connections with professionals in your field.
Personal branding do’s and don’ts.
Personal branding means developing a personal marketing plan in people’s professional lives, which helps to achieve their goals. Here are three main questions to consider:
- What action, decision, or choice can have the most significant impact on your personal brand growth?
- What are the three things you need to pay attention to on your website or the LinkedIn page?
- You need to know the influencers in your area of expertise. What influencers do you recommend for those looking for people looking for a powerful online brand and intend to use influencer marketing?
Beginning with the Personal Branding Do’s and Don’ts; Now let’s take a look at personal branding “do’s”:
Step 1: Be clear about who you are
The first step in building a powerful personal brand is to tell the audience precisely who you are. Remember that your personal brand is known to your audience and shared with them. Your personal brand is based on your skills, interests, values , and beliefs. If you want to create a strong personal brand, you need to know yourself.
So ask yourself:
- Which unique skills do I have?
- What are my core values?
- Which exclusive experiences have shaped me as I am?
- What is my most significant interest?
- How can I provide a useful service to my primary audience?
- What do I do that no one else has done before?
The answers to these questions will build your brand. Answering questions above will help you find the most critical issues vital to you and your audience and find a way to address them.
Step 2: Define what you want to do.
In this stage, you need to figure out what you want to do with your brand. To determine this, ask yourself the following questions:
- What do I want to do, both personally and professionally?
- How do I want to be known?
- If I could be the most skilled person in an area, what would it be?
- What key messages do I want to use to communicate with my audience?
- If I could give people some advice, what would it be?
Answering these questions will help strengthen your personal brand formation in your mind.
Step 3: Identify the target audience
You cannot serve everyone in particular. As a rule, there is a large population of people for whom your personal brand is influential or meets their needs. This population is the target audience. You offer the most exclusive services to this group of people, and this group becomes your ideal audience or customer.
Identifying the persona can also help you determine the primary goal of the community. The persona represents your ideal audience. The audience persona contains this information:
- Demography: Age – Gender – Marital Status – Level of Education – Profession and Job
- Desires and Wishes: Their Future Desires – Their Goals
- Challenges: Obstacles they face – The reason they don’t achieve their goals
Step 4: Determine the competitive advantage of your personal brand
Include all the services you provide straightforwardly in a statement. This statement can be concise and helpful in describing what you are doing for your audience.
This short slogan can be: “I help the ‘target community’ to achieve the wants or needs of the audience.” You don’t have to say everything about your brand in this slogan, but this statement should contain the main purpose and show how to help your audience. This phrase can include a unique name that stays in the minds of your audience.
Step 5: See yourself as a brand
Once you’ve identified your personal brand’s name and audience, you need to look at yourself as a brand. This means that you need to stick to your brand’s message whenever you communicate with your audience, whether on a blog or email or podcasts and other media.
Regularly talk about the problems you have solved, consistently express your brand’s message, and encourage your audience to listen to it. Your constant emphasis on the fact that your work is precisely in line with your personal brand’s motto and goal will strengthen your position in the minds of your audience.
Your goal should be to present yourself as a strong brand, not just an ordinary person. You are a powerful brand with a strong message.
Step 6: Optimize your personal brand’s website.
Optimize your online presence according to your brand goals. Your online site is your personal brand’s website. It is the main place people go to find out who you are and what you’re doing. The website will also be a place that turns visitors into customers, so it’s essential.
The first impact your website will have on your audience is significant. Visitors should immediately recognize how you can help solve their problems. Otherwise, they will leave the site quickly.
Tips to make your website a clear reflection of your personal brand
- Design a professional logo. A professional logo shows how serious you are about your work and personal brand.
- Display your brand slogan. Visitors should see your brand’s message from the beginning of their visit to the site. This will attract them to your website and make them do more research on you. The location of your brand’s slogan on the site should be such that it is impossible not seeing it at first glance; Like the main headline of the newspaper.
A few more tips on optimizing your brand’s website:
- Use professional images. Ask a professional photographer to take quality photos of you. Poor quality images show the weakness of your brand.
- Submit your certificates. This evidence proves that you have the power to solve problems related to your target audience.
- Make sure to use Call to Action (CTA). You want your site visitors to do more than just visiting. So, provide a clear way for your audience to facilitate this communication; ask them to join your email list, watch your webinar, or sign up for a free consultation.
- Write the “About Us” page honestly. On this page, you can write the story of how you’ve got to where you are today. What motivates you to serve your audience, and why are you doing this?
- Put a page with your service details on the site. If you want your audience to use the services you provide, explain your work area and what it includes clearly on one page.
- Provide free resources. One of the best ways to build personal branding is to provide free content in the form of blog posts, videos, or e-books on your website. You can get a recipient email address in return for sending content, which will help you grow your email list.
- Create a “Contact Us” page. You want to find a way to connect with your audience on your site. Do this through the contact us page.
Step 7: Develop your content strategy.
The key to personal branding is to create strategic content for your business. Blog posts include content, videos, social media content, emails, podcasts, and so on. Any content you share with your audience should be aimed at building your personal brand.
Strategic content development is one of the most effective ways to ensure your continued presence in your business market. Some recommended methods in this regard:
- Have a long, clear content column at regular intervals (daily, weekly, etc.). This content can be a blog post, a video, or an e-book. This part of the content should always aim to strengthen your brand. You may write about something different every day, but the important thing is that the concept of content is linked to your personal brand.
- Turn the content column into small, shared parts. For example, if you have a 10-minute video, it can be released separately in three episodes. Or if you have a thousand-word blog post, turn it into five parts.
- Share the smaller pieces of content on all your channels. When you divide content into smaller sections, put it on all your channels, including Facebook, Instagram, LinkedIn, Twitter, and email it.
- Repeat the content production process continuously. Stability is the key to success. You’ll find your regular audience by staying connected to sharing your personal brand’s message.
Your goal is to strengthen your brand consistently. Using this method is a guarantee that your brand will always be seen. Facebook, blog posts, emails, Instagram, and YouTube videos still convey your personal brand’s message.
Step 8: Add something valuable to your audience constantly
Once you’ve created a personal brand, you need to deliver useful and valuable content to your audience regularly. Of course, there are times when you invite them to buy your brand, but that shouldn’t be the main point of your content or message. This is a very crucial point in personal branding Do’s and Don’ts
The most important thing is that your personal brand stays valuable in their mind. In this case, your content strategy and consistency are critical.
Step 9: Form a particular community around your personal brand
One right way to improve brand personalization is to create a brand-specific community where members can help each other. The benefit of this is that more people will be involved in your brand.
In this way, you bring together a community of people who share common interests and care about the same work field.
But how can such a society be formed?
- Start by creating a private group on Facebook. In this group, people will be able to interact with each other and with you, sharing ideas and asking questions.
- Organize live events. Creating live events allows you to meet people and members of your group. Workshops and leisure meetings Deepen your relationships with people.
- Create a “membership” site. In exchange for a small fee, give people exclusive access to the content you have prepared. You can also provide access to other features such as group video calls, webinars, or forums that allow you and other members to interact.
Following our discussion around the personal branding do’s and don’ts, we turn to the “Don’ts.”
1- Don’t turn into a “showman or actor.”
Strong personal branding is an essential part of an entrepreneur’s growth. This is how people know you. Your brand should be a reflection of your unique experience and power, But you have to be careful while showing yourself to be different from what you are. Because you are no longer your true self, and you are more than that.
Don’t decorate yourself; Focus on your natural personality, real achievements, and professional background. In the process of personal branding, do not try to compete with your competitors or friends to overcome something or become something you are not.
2- Don’t wait too long to develop your personal brand.
Dentists recommend that you brush your teeth twice a day; otherwise, you will have to pay exorbitant fees. Personal branding is exactly the same. If you don’t use your time well for personal branding, after a while, you have to pay different costs.
3- Don’t forget to consult.
When it comes to personal branding, you can’t ignore the importance of marketing advice, advertising consulting, and even consulting with friends and colleagues. To influence others, you have to be a good marketer, know advertising science well, be able to be an excellent writer, and also have good communication skills. That’s why you need to consult in various fields. You can also ask friends and family about their opinion about your online personality so you can improve it.
4- Don’t forget to get help from influencers.
Influencers have a lot of social influence on media and the Internet, and their followers have faith in what they say. Don’t hesitate to approach the influencers. They can help you grow in a short time.
5- Don’t be uncommunicative.
No matter how introverted you are, it would help if you let go of this trait in your career. Post daily on your social networks. Keep in mind that your posts should be professional, so do not publish any posts without thought or motivation.
6- Don’t make excuses for lack of time.
Personal branding is one of the essential activities for your development, and you should not ignore it. Keep in mind that personal branding speeds up your exercises and gives rise to faster results.
Personal branding is comprehensive. In this article, only the essential strategic points and some practical points about personal branding do’s and don’ts were mentioned. Please share your points of view about personal branding with us in the comments section.