The Guru: Seth Godin’s Lifestyle

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Seth Godin's lifestyle

Seth Godin's lifestyle

Lifestyle is back to explore the development path of another individual worthy of your attention. We have chosen to discuss Seth Godin’s lifestyle today.

Seth Godin is a former executive, but he is best known for his books, seminars, and teaching. He can be considered a pioneer thinker in the world of marketing an business.

“In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.”

On his blog, Godin introduces himself as a teacher who does projects.

“I’ve spent most of my professional life as a writer. I’ve published 19 bestselling books. These books are a great way to go deep into a concept, and I think many of them stand the test of time.” – Seth Godin

The American business coach has a lifetime of experience gained through a career of what he calls projects:

“I realized the other day that most people grow up thinking in terms of professional affiliations. “I’m going to be an accountant.” “I’m going to work for General Dynamics.”

Somehow, I always thought of my career as a series of projects, not jobs. Projects… things to be invented, funded, and shipped. Sometimes they take on a life of their own and last, other times, they flare and fade. But projects, one after the other, mark my career. Lucky for me, the world cooperated and our entire culture shifted from one based on long-term affiliations (you know, ‘jobs’) to projects.” – Seth Godin

Let us dive in and discuss Seth Godin’s lifestyle, starting with his backstory.

“Either you’re going to tell stories that spread, or you will become irrelevant.” – Seth Godin

Seth Godin’s lifestyle


Seth W. Godin was born in Mount Vernon, New York, United States on June 10, 1960. 

According to this source, Godin attended Tufts University and received a degree in computer science and philosophy in 1979. Later he earned an MBA in marketing from the Stanford Graduate School of Business.

“Doing what you’ve been doing is going to get you what you’ve been getting.” – Seth Godin

Godin started as a brand manager at Spinnaker Software in 1983. He lasted there for 3 years and left to found Seth Godin Productions with $20,000 of his savings. The company was primarily a book packaging business established and operated in Godin’s studio apartment.

“Turning your passion into your job is easier than finding a job that matches your passion.” – Seth Godin

Godin and Mark Hurst started a marketing company named Yoyodyne to practice what Godin coined as permission marketing. According to Forbes, permission marketing is defined with three elements:

  1. Anticipated – people look forward to hearing from you
  2. Personal – the messages are directly related to the individual
  3. Relevant – the marketing is about something the prospect is interested in

Godin sold Yoyodyne to Yahoo! for around $30 million and was appointed as the vice president of direct marketing in Yahoo!.

“The only people who get paid enough, get paid what they’re worth, are people who don’t follow the instruction book, who create art, who are innovative, who work without a map. That option is now available to everyone, so take it.” – Seth Godin

Squidoo was another of Godin’s projects. It was launched in 2006 as an article writing website that enabled users to create multimedia pages and share their views. The website later established a profit-sharing system whereby content creators received a part of affiliate income from advertisements. Godin sold Squidoo to HubPages in 2014.

“Hard work is about risk. It begins when you deal with the things that you’d rather not deal with: fear of failure, fear of standing out, fear of rejection. Hard work is about training yourself to leap over this barrier, drive through the other barrier. And after you’ve done that, to do it again the next day.” – Seth Godin

Throughout the years the business guru has been involved in a lot of projects. Tending to these projects has been a constant in Seth Godin’s lifestyle. You can read the extensive list of these projects by following the link. The list includes:

“You have everything you need to build something far bigger than yourself.” – Seth Godin


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Godin is the founder of Akimbo. According to Akimbo’s website, its workshops “opens doors at the same time it transforms”:

“The Akimbo Workshops are proven, powerful, and efficient online communities that help people learn to see. We run seminars for freelancers and bootstrappers. We teach people how to run a food business, tell a story, and find their voice. We help Creatives become more creative, managers learn to lead and anyone and everyone create a podcast.”

Teaching is what defines Seth Godin’s lifestyle. The guru keeps a blog, writes books, and holds workshops to educate and develop people’s business skills. The most notable of these workshops is altMBA. The website promises the course to be life-changing by learning:

  •  Decision-making
  •  Operating under ambiguity
  •  Understanding worldviews
  •  Risk-taking
  •  Critical thinking
  •  Storytelling
  •  Marketing
  •  Strategy
  •  Driving innovation
  •  Securing buy-in
  •  Management
  •  Making change happen

“Our job is to make a change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them.” – Seth Godin



Seth Godin is married to his college sweetheart Helene Godin, the former lawyer, and current owner of a gluten-free bakery. The bakery is an interesting story I suggest you catch up on Forbes.



Seth Godin’s lifestyle is all about books. He is the author of numerous bestsellers. The impressive list of his books include:

  1. This Is Marketing: You Can’t Be Seen Until You Learn to See
  2. Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012
  3. V Is for Vulnerable: Life Outside the Comfort Zone
  4. The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
  5. Leap First: Creating Work That Matters
  6. Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.
  7. Free Prize Inside: How to Make a Purple Cow
  8. Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
  9. We Are All Weird: The Rise of Tribes and the End of Normal
  10. Meatball Sundae: Is Your Marketing out of Sync?
  11. Purple Cow: Transform Your Business by Being Remarkable
  12. Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change
  13. Meatball Sundae: Is Your Marketing out of Sync?
  14. The Big Red Fez: How To Make Any Web Site Better
  15. Tribes: We Need You to Lead Us
  16. The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
  17. All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All
  18. Linchpin: Are You Indispensable?
  19. Permission Marketing: Turning Strangers into Friends and Friends into Customers
  20. The Icarus Deception: How High Will You Fly?
  21. Poke the Box: When Was the Last Time You Did Something for the First Time?

Wow! that is impressive. You can also find a list of Godin’s recommended books by following the link. The list includes:

  • Rework, by David “DHH” Heinemeier Hansson
  • Dune, by Frank Herbert
  • Pattern Recognition, by William Gibson


“Discomfort brings engagement and change. Discomfort means you’re doing something that others were unlikely to do, because they’re hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.” – Seth Godin

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ARDOXSO Weekly Blog currently has 5 members at its editorial board and publishes about 250 articles annually on ARDOXSO blog.

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