YouTube is one of the most popular Social Media or to be more specific; according to Alexa, it is currently the second most popular website in the world. It is a video-driven social media network that has become a dominant way people stream videos online. Most people don’t think of YouTube primarily as a search engine. However, that is precisely what most people do on the site. This platform presents a huge potential to reach for your business. A method that can help you to achieve this potential is YouTube marketing. YouTube marketing is essential for companies, and you have no other option than to seek more visibility for your YouTube videos. The dominance of YouTube and the advantages of YouTube marketing means businesses now have an opportunity to establish and groom their brand through interactive videos.
YouTube offers users their channels such that they can use it to develop and execute their marketing strategy. Another way that companies can use YouTube is to advertise on video content that streams on other channels in addition to their channel. To become successful in YouTube marketing, you need to make sure that you have the time and the resources to publish quality content consistently. In other words, you need a good YouTube marketing plan and strategy.
Develop your YouTube Marketing Strategy
We have previously talked about different marketing strategies in the ARDOXSO blog. Like marketing on other social platforms such as Instagram, the first step in YouTube marketing is to create your strategy. For this purpose, you have to start by defining your goals. Write the specific targets you want to achieve. For example, determine your target about clicks/traffic, engagement, and subscriber numbers. You can use the SMART model to help you put together good objectives such as specific, attainable, measurable, relevant, and time-bound. By doing this, you will be confident that your plans are detailed, have a deadline, and are do-able. Besides, you need to measure your progress accurately. At this stage of strategizing, establish what your key performance indicators (KPIs) are to help you measure your results.
Create a YouTube Channel for your Business
After defining your targets, you can start creating your YouTube channel. It is better to open a Brand Account on Google rather than a personal account. With your regular Google account, only one person (the Google Account holder) can log into that channel. However, when you create a Brand Account channel, multiple authorized Google Accounts can log in simultaneously.
Set a Strict Schedule for Publishing your Videos
In YouTube marketing, if you want to keep growing your channel, it is essential to have consistency. Successful YouTubers have a rigorous publishing schedule, and they stick to it. Besides, they promote new videos to their audience on other social media platforms. By doing this, even those viewers who have not subscribed to their channels can still know when a new video is coming out. When you want to set the YouTube marketing strategy for your business, think that how often you can realistically commit to posting new content for your channel.
Furthermore, after determining how often you can post, you should consider the time you want to release your videos. According to Oberlo, viewers mostly watch YouTube videos in the evenings and on weekends. Therefore, the best time for posting your videos is early afternoons during the week or early Saturday and Sunday mornings. In this way, your videos will be indexed by the time that most of your viewers are searching.
Check the Behavior of your Audience
If you have created a YouTube channel for business, therefore it gives you access to the Analytics tab. This tab contains a lot of stats related to your channel. You can check here for quantitative insights on your channel, and your audience’s behavior, such as your view counts, revenues generated, average watch time, and interaction rate across videos.
Moreover, the Analytics tab contains essential data on your subscriber demographics. With monitoring the Watch Time and Demographics analytics, you can find information like where and when are your videos being viewed? Or what age are your viewers? Or for example, what gender do your viewers most commonly identify as?
Make Compelling Titles for your YouTube Videos
No matter how good your video looks, it’s useless if no one clicks on it. Therefore, it’s essential to optimize your video titles to bring in viewers. It is necessary to find the right keywords. Keywords in the title allow Google crawlers to understand what your video is about. Besides, a good keyword tells your viewers what they can expect from your video.
Another critical point is to keep the title short. Readers should see the full title of your video in a glance. So, your title shouldn’t exceed 60 characters.
Also, choosing a clear and descriptive title is essential. You should not force viewers to figure it out. Let them understand what the video is about.
YouTube Marketing and SEO of your Channel
As I said earlier, YouTube is one of the most important search engines in the world, and because of this, it is an attractive promotional tool for businesses and startups. There are a lot of users on YouTube, and therefore, you can dramatically increase your chances of reaching a broad and targeted audience if you take the time to optimize your videos and produce quality video content on a regular basis.
There are some important factors in video ranking. One is the Keywords of your channel. It is important to use the right tags to make sure that YouTube knows what your channel is about. Besides, be careful of your video headlines and descriptions. Research keywords to understand what your audience is looking for and then use them in your video headlines and your descriptions.
In addition to keywords, you have to add tags to your videos. So, research tags to find out which ones are the best. Another important factor is the video transcript. If you want to achieve success in YouTube marketing, including a video transcript, is a great way to make your video more scrapable by search bots. It is also useful for viewers. If they can’t increase the volume to hear the video, or they need to check the spelling of a word, they can still access the content. Furthermore, according to YouTube, more than 60% of a YouTube channel’s views originate outside the creator’s own country. Thus, it is better to expand your reach by adding subtitles to your YouTube videos.
Another point related to the SEO of your channel is the watch time. The amount of time that people watch your videos is essential for your ranking. The longer the watch time, the better!
Besides, as a YouTuber, be careful about the thumbnail image. It should be compelling and relevant because your thumbnail image will be visible whenever your video is indexed. YouTube also looks at your channel’s engagement, including how many comments and shares or likes and dislikes you get. The last important factor is the number of your subscribers. This doesn’t just mean how many YouTube subscribers you have. In addition to that, this is important that how many people subscribe after viewing one of your videos. These subscribers can prove that your video was relevant and provided value to the viewer.
Use YouTube Advertising in your YouTube Marketing Strategy
Include YouTube ads in your YouTube marketing strategy. Bear in mind that your YouTube channel is not the only place people can watch your videos. You can pay for YouTube advertising.
YouTube ads are in six varieties which are as follow:
- Skippable video ads
- Non-skippable video ads
- Display ads
- Bumper ads
- Sponsored cards
- Overlay ads
When you are using YouTube advertising, it is essential to produce relevant, engaging content that makes viewers forget they are watching an ad. In general, that means keeping things short, entertaining, and hyper-targeted.
Finally, I should add this point that although creating video content can be a time-consuming and lengthy process, it is extremely important in the visual age. No matter your audience, consumers of all stripes are choosing video over other content types, so it is more important than ever to make sure your YouTube marketing strategy is keeping up. What is obvious, is that following up on the YouTube marketing strategy can play an important role in your marketing success.